How Aller Media strengthened dialogue between managers and employees
Case 1

The images for the case are illustrative genre images.
The challange
Building connection and improving employee conversations
With around 500 employees, Aller Media wanted to foster a stronger sense of unity at work. Managers needed the tools to better see and support their teams, and employee conversations had to become something more meaningful than just another task to check off.
But there were roadblocks. Some conversations never happened. Others felt vague or lacked direction. In some cases, there wasn’t enough clarity or trust in why the conversations mattered or how they could lead to something more than just another item on the agenda.
That’s when Aller Media reached out to us. Together, we set out to build a culture where meaningful conversations could actually make a difference – for individuals and the organization as a whole. The goal was to make dialogue a natural tool for development, well-being, and stronger collaboration.
To succeed, Aller Media needed to show the value of employee conversations – to both managers and employees.

The solution
Practical training that made a difference
This was a major commitment. Over the course of four years, we worked closely with Aller Media to engage the entire organization – from senior leadership to every employee.
All 500 employees took part in a half-day workshop, delivered in small groups of 20. In total, we ran 25 half-day sessions packed with hands-on exercises, new insights, and plenty of laughter. The focus was communication, collaboration, and how great employee conversations can make work more meaningful, enjoyable, and safe.
We also developed a tailored leadership training for managers. It covered communication, collaboration, conflict resolution, and how to lead employee dialogues that strengthen relationships and build psychological safety. With practical tools, real-world examples, and focused training, the managers could immediately bring their new skills into everyday leadership.
Throughout the initiative, we partnered closely with Aller Media’s HR team.
By involving the entire organization, it became everyone’s responsibility to share information and really listen to each other.
The result
More confident leaders and conversations that truly matter
The initiative had real impact. Managers felt more confident and prepared for their conversations, while employees gained a better understanding of their role in shaping meaningful dialogue. The conversations stopped feeling like a box to check and started becoming something people looked forward to. This shift also helped unite the organization. People began moving in the same direction, working together toward shared goals.
It marked a major step toward a workplace culture where dialogue, trust, and collaboration are simply part of how things are done. Exactly what Aller Media was aiming for.

About Aller Media
Founded over 150 years ago, Aller Media is one of the largest media companies in Scandinavia. The company owns several of Sweden’s most well-known brands - including ELLE, MåBra, Svensk Damtidning, Allers, Femina, and Residence. With a focus on content for women, the company creates content that engage, inspire, and entertain. Every day, Aller Media reaches hundreds of thousands of readers and users across digital and print platforms.